March 30, 2016
WH Group sees weaker sales in 2015
A slow economic growth and falling demand in China had led to weaker sales for China's WH Group - the world's biggest pork processor - in the year concluded on December 31, 2015.
The company's sales slid 5% last year, to US$21.2 billion. However, with lower production costs and liquidation of its 37% stake in Campofrio Food Group, WH's net profit rose 18% to US$866 million.
To improve sales, the company intends to meet various consumer demands in China by offering bacon, sausages and other products, with an emphasis on food safety and high quality.
The products will be marketed under the brand of Smithfield Foods which was bought over by WH in 2013. They will be produced at a new facility in Zhengzhou, Henan Province, at about 100 tonnes daily.